How we work with our clients
Preparatory work for prospective clients consists of answering simple questions, e.g. “list conditions that would need to change for you to have an improved quality of work experience”. The answers form the basis for an early intuitive and analytical “sketch” that maps current issues, ideas and opportunities for improvements in specific areas of the creative cycle. The initial sketch serves as a forward roadmap for potential immersion work, strategy, prototyping and/or structuring higher-resolution planning oriented towards effective implementation work.
We provide Insight, Clarity and Performance Blueprinting.
Insight
We approach each engagement with a view that we can augment our clients’ capacity to gain an accurate and intuitive understanding of the creative cycle. Because we specialize solely on the creative cycle and its dynamics, we can provide unparalleled depth, experience and insight into our client’s implementation challenges.
Clarity
We do not force our clients’ creative issues to fit our capabilities or frameworks. Instead, we listen intently to their needs, help form hypotheses, shape lines of inquiry, and then we tailor our techniques and expertise to quickly access available vantage points that clarify complex creative issues.
Performance Blueprinting
Our approach for achieving a particular goal is based on a thorough understanding of the context that our clients operate from and their latent capacities. From first foundations, we create customized, actionable and full-cycle strategic blueprints that our clients evolve to suit their performance needs.
